TweetDeck has a very useful search feature where you can create a new column using search parameters of your choosing to filter tweets in Twitter. These tweets are from all of Twitter, not just from those you follow; so it’s a good way to find new people to follow (if you choose) or to keep aprised on the latest happenings in your particular business niche, hobby, area of interest or even to monitor mentions of your name, brand or company to provide better customer service.
This brief video shows you how to setup a Search column in TweetDeck.