By Jimmy D. Brown of Membership To Go

One of the questions I get asked a lot is this:

“Jimmy, after being a full-time internet marketing for more than a decade, what’s one thing you know now that you wish you knew back when you started?”

Good question.

The answer is simple: I wish I knew about how to set up a residual income business via fixed-term memberships back in the late 90′s so I could have built a residual income base much earlier in my “career” than I actually did.

SIDEBAR: “Fixed term membership” is a phrase that I personally created and introduced to the internet marketing crowd, although the concept itself wasn’t original to me. A “fixed-term membership site” (FTM) consists of content shared via autoresponder to paid members for a specified period of time.

There are a variety of reasons why a fixed term membership is a better model than the “traditional” membership site that are explained at the above referenced site, so I won’t go into them here.

But perhaps the most significant is the fact that all you need is that FIRST LESSON created in order to launch the site, as opposed to needing a bunch of content to stockpile a “traditional” membership site.

That’s important because you LITERALLY can have a FTM up and running in just a couple of days.

What I want to teach you in this article is a simple way to quickly setup an FTM site without writing a word of the content.

If you want to create residual income in 72 hours or lesson, here’s what you do…

Step 1: Buy Quality PLR Content.

It begins with purchasing a private label rights license to “quality” content. Choose this carefully as you’ll be converting it into your membership site lessons. You want it to be first rate since your name is going to be attached with it in the end.

A) Look for content that “teaches a process”. In other words, you want content that is very “how to” in nature. The materials you purchase PLR to sell should teach the reader how to accomplish a desirable result.

Examples: How To Build A List, How To Lose 20 Pounds, How To Shave 10 Strokes From Your Golf Game, etc.

This is important because the “fixed term” model works best when your members learn a series of steps for reaching a desired end result.

B) Look for content that is written by a qualified expert. Preferably you’d like content that wasn’t created specifically for a PLR sale, but rather was originally sold as an actual product. This will generally yield a better class of content. (Especially if you’ve purchased the product in the past and KNOW personally that it’s good stuff.)

C) Look for content that is lengthy enough to be divided into at least 12 lessons of 5-9 pages each. In other words, you’ll need 50-100 pages of meaty content to use for a 3-month FTM site that offers members weekly lessons.

Step 2: Extract Marketing Materials.

After you’ve purchased the content, you’ll want to “extract” some marketing materials. By “extract” I simply mention that you take out small portions of the content and convert them into a variety of marketing materials.

A) The default recommendation that I generally make is this: you want 2-3 ezine articles, 4-5 short blog posts (think “tips”) and one short report (7-15 pages).

B) If you can find PLR offers that INCLUDE bonuses specifically created to promote the content, that’s even better. The “best” PLR offers include marketing materials (in ADDITION to the product content itself) that were created specifically to promote the product you are licensing. These are your best options.

You’ll use these extracted marketing materials to promote the FTM site once it is completed.

Option 1: Use the materials yourself. (IE Post articles to directories, post tips to your blog, send out report to your list, etc.)

Option 2: Get affliates and joint venture partners to distribute.

Option 3: Be smart and do both of the above options.

Step 3: Setup FTM Membership Site.

The biggest part of your time will be used in actually setting up the FTM membership site. But, even that can be done in just a couple of days.

Here’s the general overview (clearly this is an abbreviated version … it’s NOT a tutorial on how to do this)…

A) Register a domain and secure hosting.

B) Write the first lesson and set it up on a member autoresponder list.

C) Create a sales page and a download page with access to the member list.

That’s it. You’ve got an FTM site setup.

So, that’s how you use PLR content to setup an FTM site. The overall model here is solid. It’s an easy way to create residual income from scratch virtually anytime you want to do so. If you locked me in a room with no content on my computer at all, I could have an FTM site setup in lesson than 24 hours using this model. I’m guessing that any intermediate marketer could do it in 72 hours and certainly in less than a week.

If you’re looking for the kind of content that I’ve been talking about, then you’ll want to check out Membership To Go. It’s a complete, one-year fixed term membership site that you can license for your own use. This has never been offered before and it includes EVERYTHING you need to get started, including private label rights to the membership content, its sales letter, presell report, articles and other marketing materials.

Set it up at your site, sell as many memberships as you want, keep 100% of every sale.

Get all the details at: http://genesisblogging.com/Membership-To-Go

A fixed-term membership site is the ultimate “set it and forget it” way to generate income online. You create the site one time and it basically runs on autopilot.

—————–
Jimmy D. Brown is the founder of the PLR industry and creator of Membership To Go, an “everything included” membership site package that you can setup at your site and keep 100% of every sale you make. Details at http://genesisblogging.com/Membership-To-Go

I wanted to take a moment to address something that is a huge problem:  spam.  I’m not talking about spam in a can – I’m talking about the spam that lands in your email inbox. But do you really understand what spam is?

Spam is technically defined as:

Spam is the use of electronic messaging systems to send unsolicited bulk messages indiscriminately. (emphasis mine)

So the actual definition of spam is the receiving of email you did not sign up for, opt in to or ask to receive.   More specifically:

• If you signed up for someone’s email newsletter using their opt-in form on their web site, then you have asked to receive email from them.  This is not spam.
• If you signed up to receive a free guide, report, or tips on whatever or some free product – you have requested information from them and you will get email. This is not spam.
• Also, by law, if you purchase a product from someone, they have legal right to email you. This is not spam.

Every communication you receive from legitimate marketers will have an unsubscribe link within the email – usually at the bottom of the email.  If you no longer wish to receive any emails from this person – click the unsubscribe link.  Please do not mark the email as spam!  You asked to get that email – so therefore it is not spam.

Most mail programs do a pretty good job of knowing what is spam, and what isn’t and will redirect spam emails to your spam/junk folder.  And yes, occassionally, even legitimate emails go there; I’ve found this to especially be true in Gmail.

Gmail likes to think they’re smarter than me – and just because I delete an email without reading it, Gmail is assuming it’s because I think that email is spam.  That’s usually not true.  So I always scan through my spam/junk folder – mark any legit emails as “not spam” and then delete the rest.  This keeps the good guys – those folks who I asked to send me email – in the clear and not tarnishing their reputation by marking something spam that isn’t.

Spam is a huge deal.  If an internet marketer is getting their legitimate emails marked as spam, by those very folks who asked to receive that email, it looks bad on that marketer.

Ask yourself this:  if you opt into a list, and then click the confirmation email in your inbox confirming that you want to be on that mailing list and to receive that email, are those emails really spam?  No they are not. Then for the love of Pete, do not mark those emails as spam! Unsubscribe instead.

Have you ever heard of Latent Semantic Indexing – or LSI, for short?  It’s a long name for a really cool search result you get in Google when searching for something.

Have you ever searched in Google and noticed that the words you typed in to search for are bolded in the search results, but not always in the exact order you entered them? That’s called latent semantic indexing – simply put, Google will show you sites that contain your search words, even if those words are not all together in one phrase on the site.

This is huge, because your site can actually rank for keywords/phrases that you didn’t intent to optimize your site for.  You need to have all the words of the phrase on your site, but Google picks out those words and bolds them to match the keyword phrase being searched. That’s LSI in action.

I have a latent semantic indexing example for you… recently I had someone contact me saying they found me via Google when they searched for “premium web cart outsourcing” and I was #1 in the search results for that phrase!

I do work with Premium Web Cart and I do offer outsourcing services (here and here). Like most marketers, I do keyword research and optimize my site for keyword phrases that show folks are actually searching for that phrase; but I did not specifically optimize my site for “premium web cart outsourcing”.  It was latent semantic indexing in action that got me that #1 spot in Google.

In this example of LSI in action,  I got a new client based on a LSI search result that I did not set out to optimize my site for! Sweet!

SEO (search engine optimization) is its own field of expertise. The SEO field is one that’s tricky and where you need to be very careful – because the almighty Google doesn’t like it when you over SEO your site and stuff it with keywords – that’s considered spam!

Do your keyword research, so you will know these three key things:

1. What your main keyword phrase is: Find your main keyword phrase  - and make sure that phrase is getting searched already.
2. What are your long-tail phrases. Find some long-tail (3 or more word phrases) phrases that are related to your main phrase or compliment that phrase.  These could end up being LSI phrases for you.
3. Write your content for people, not search engines; and mention the products, services, programs or systems that you use or recommend within the content you write. Again, these could end up being LSI phrases that you rank for, without even trying!

Google has been on a crack down recently, first with the Panda update and more recently with the Penguin update.

Panda Update: They de-indexed sites that were using what they consider black hat SEO and using blog link networks to build backlinks to their site.  Those blog networks, and all the sites within those blog networks got de-indexed over night.  So if they were #1 in Google, they dropped out of site and their organize search engine traffic stopped.

Penguin Update: Sites that were overly SEO’d, meaning they stuffed their site unnaturally with keyword phrases and were essentially written for search engines and not people.  If you would not talk to a person face-to-face and use the same natural language flow and usage of words or phrases, then Google considers that spam and de-indexed those sites.  You wouldn’t say your keyword phrase 5, 6 or 10 times in a few paragraphs when talking to someone; so don’t talk that way to Google either.

Keep it real – keep it natural = Latent Semantic Indexing

When writing content on your site, keep it real. On your About or Services pages and/or in the blog posts you write, mention the products you work with, brands you use…. talk to people. Give them valuable content, helpful content and in the case of LSI, “name dropping” (aka: mentioning people, products, services) is a good thing, as you could rank for phrases you never thought you would!

Do your due diligence in doing keyword research for your niche; but write your content and provide quality, helpful information written for people. Google knows how to read, they can tell if you’re writing for them, or for your target audience – just provide the quality and let Google sort out the rest.  Trying to ‘game the search engine system’ can – and will – get you banned, if you aren’t very careful.

Did your site get de-indexed via the Panda or Penguin updates?

Does your site rank for any LSI phrases?

To YOUR Success,

Traci