Have you ever experience ‘promo fatigue’ ?  You know, when there’s a big guru launch, and you suddenly discover how many folks are on the guru’s affiliate list – folks you haven’t heard from in months start emailing you daily (sometimes several times a day) telling you all about their BFF and their newest, latest, gotta-have product.

I have.  Many times.  I feel like I have to take a shower afterwards, as I feel unloved, used and abused to only hear from folks when they want to sell me something.

It’s at those moments, that I click the unsubscribe button.  Shocking I know – but if I subscribed to their list, I can also unsubscribe if the content doesn’t meet my expectations or no longer suits my needs.

I don’t mark such emails as spam – because technically they aren’t.  If I joined their list, then I gave them permission to contact me.  But I also have no problems unsubscribing when their marketing leaves me feeling less than a BFF.

Content Control:  I’m in Charge [Read more...]