By Jimmy D. Brown of Membership To Go

One of the questions I get asked a lot is this:

“Jimmy, after being a full-time internet marketing for more than a decade, what’s one thing you know now that you wish you knew back when you started?”

Good question.

The answer is simple: I wish I knew about how to set up a residual income business via fixed-term memberships back in the late 90′s so I could have built a residual income base much earlier in my “career” than I actually did.

SIDEBAR: “Fixed term membership” is a phrase that I personally created and introduced to the internet marketing crowd, although the concept itself wasn’t original to me. A “fixed-term membership site” (FTM) consists of content shared via autoresponder to paid members for a specified period of time.

There are a variety of reasons why a fixed term membership is a better model than the “traditional” membership site that are explained at the above referenced site, so I won’t go into them here.

But perhaps the most significant is the fact that all you need is that FIRST LESSON created in order to launch the site, as opposed to needing a bunch of content to stockpile a “traditional” membership site.

That’s important because you LITERALLY can have a FTM up and running in just a couple of days.

What I want to teach you in this article is a simple way to quickly setup an FTM site without writing a word of the content.

If you want to create residual income in 72 hours or lesson, here’s what you do…

Step 1: Buy Quality PLR Content.

It begins with purchasing a private label rights license to “quality” content. Choose this carefully as you’ll be converting it into your membership site lessons. You want it to be first rate since your name is going to be attached with it in the end.

A) Look for content that “teaches a process”. In other words, you want content that is very “how to” in nature. The materials you purchase PLR to sell should teach the reader how to accomplish a desirable result.

Examples: How To Build A List, How To Lose 20 Pounds, How To Shave 10 Strokes From Your Golf Game, etc.

This is important because the “fixed term” model works best when your members learn a series of steps for reaching a desired end result.

B) Look for content that is written by a qualified expert. Preferably you’d like content that wasn’t created specifically for a PLR sale, but rather was originally sold as an actual product. This will generally yield a better class of content. (Especially if you’ve purchased the product in the past and KNOW personally that it’s good stuff.)

C) Look for content that is lengthy enough to be divided into at least 12 lessons of 5-9 pages each. In other words, you’ll need 50-100 pages of meaty content to use for a 3-month FTM site that offers members weekly lessons.

Step 2: Extract Marketing Materials.

After you’ve purchased the content, you’ll want to “extract” some marketing materials. By “extract” I simply mention that you take out small portions of the content and convert them into a variety of marketing materials.

A) The default recommendation that I generally make is this: you want 2-3 ezine articles, 4-5 short blog posts (think “tips”) and one short report (7-15 pages).

B) If you can find PLR offers that INCLUDE bonuses specifically created to promote the content, that’s even better. The “best” PLR offers include marketing materials (in ADDITION to the product content itself) that were created specifically to promote the product you are licensing. These are your best options.

You’ll use these extracted marketing materials to promote the FTM site once it is completed.

Option 1: Use the materials yourself. (IE Post articles to directories, post tips to your blog, send out report to your list, etc.)

Option 2: Get affliates and joint venture partners to distribute.

Option 3: Be smart and do both of the above options.

Step 3: Setup FTM Membership Site.

The biggest part of your time will be used in actually setting up the FTM membership site. But, even that can be done in just a couple of days.

Here’s the general overview (clearly this is an abbreviated version … it’s NOT a tutorial on how to do this)…

A) Register a domain and secure hosting.

B) Write the first lesson and set it up on a member autoresponder list.

C) Create a sales page and a download page with access to the member list.

That’s it. You’ve got an FTM site setup.

So, that’s how you use PLR content to setup an FTM site. The overall model here is solid. It’s an easy way to create residual income from scratch virtually anytime you want to do so. If you locked me in a room with no content on my computer at all, I could have an FTM site setup in lesson than 24 hours using this model. I’m guessing that any intermediate marketer could do it in 72 hours and certainly in less than a week.

If you’re looking for the kind of content that I’ve been talking about, then you’ll want to check out Membership To Go. It’s a complete, one-year fixed term membership site that you can license for your own use. This has never been offered before and it includes EVERYTHING you need to get started, including private label rights to the membership content, its sales letter, presell report, articles and other marketing materials.

Set it up at your site, sell as many memberships as you want, keep 100% of every sale.

Get all the details at: http://genesisblogging.com/Membership-To-Go

A fixed-term membership site is the ultimate “set it and forget it” way to generate income online. You create the site one time and it basically runs on autopilot.

—————–
Jimmy D. Brown is the founder of the PLR industry and creator of Membership To Go, an “everything included” membership site package that you can setup at your site and keep 100% of every sale you make. Details at http://genesisblogging.com/Membership-To-Go

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By Jimmy D. Brown of iBusiness Owner

Your prospects won’t buy from you unless they trust you.

Read that again, because fully understanding that deceptively simple sentence is crucial to the bottom line of your business. If you can’t establish trust, you can’t make sales. Period.

So, how do you start building trust? Like this:

1. Offer great customer service. Whether you have a prospect contacting you for the first time with a pre-sale question or you have an existing customer needing help, you need to provide prompt, professional service.

2. Start a blog. A blog gives you an opportunity to interact with your prospects and customers. It also gives you an opportunity to show value to your prospective customers. When they see what kind of help you give away for free, they’ll be excited to become a paying customer.

Tip: Don’t yet have a blog? Go to WordPress.org and download the free files.

3. Interact with prospects on social media sites. Yet another way to build relationships (and trust) is by using social media sites, especially Facebook.com and Twitter.com. There you can interact one-on-one, as well as provide good information.

4. Use your prospect’s name. Using someone’s name helps build rapport. Online you can collect your prospect’s first name when he joins your newsletter list. Offline, be sure to ask for his name so that you can use it during your sales talk.

Tip: Don’t overuse someone’s name, as that can backfire and make them feel uncomfortable. Using it once or twice during an initial meeting should be enough.

5. Follow up with your prospects. The vast majority of people who come to your website or store are unlikely to ever return – that’s why you need to get their contact information so that you can follow up with them.

Usually this involves offering your prospects something valuable in exchange for their contact information.

Example: You can offer a free report on your website. Or if you have a bricks and mortar store, you can offer prospects a chance to win something in a contest. Just be sure in all cases that your prospects know you will be following up with them.

6. Show your value now. Don’t make the mistake of promising a lot of value in the future… but only once someone pays you money. Instead, show your value now using newsletters, a blog, social media and good customer service.

7. Be accessible. This one is of particular importance to those who have an online business. The bottom line is not to hide from your prospects. This means offering multiple ways for your prospects and customers to reach you. The more accessible you are, the easier it is for people to trust you.

8. Get personal. If your prospect or client mentions a special event (like an upcoming wedding or birth of a child), write this information down so that you can refer to it again. Then the next time you see this person (either in person or even online, like on Facebook), you can ask the person about the event. He’ll be impressed that you remembered – and your relationship will grow!

9. Give your prospects what they want. Here’s the key: Help your prospects even if it doesn’t directly benefit you.

Example: Recommend a product that doesn’t garner you a commission (maybe the product is even free). When the prospect sees that you really care about him and his problem, his trust in you will grow – and before you know it, he’ll be a loyal customer!

10. Be professional. Finally, maintain a professional appearance, whether through your own grooming, your brick and mortar store, your marketing materials or your website. First impressions count. And continued professionalism helps build trust.

Conclusion

You just learned 10 proven ways to build trust and generate more sales for your business.

To find out still more ways to grow your business, visit http://tknoppe.tactics.hop.clickbank.net to discover the iBusiness Owner’s Manuals. Then ask yourself: How many of these strategies are you currently overlooking? And how much more money would you make if you employed them, starting today?